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Wednesday, October 18, 2006

Clever marketing, bad idea

This is a savvy, albeit immoral, marketing strategy. The maker of this new energy drink is banking on negative publicity driving sales in the short term. (It's only available in New York and California right now.) In the long term, the name probably won't last, but that may not matter if the creator is just banking on a quick buck.

I'm not offended by the use of this product name, but I do think it is wrong. Profiting by making light of or in any way endorsing substance abuse is really an awful thing to do. If you live in New York or California, please don't fall for the hype and buy this drink. Let's let the market echo what I imagine will be common public perception: This isn't a good thing.

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