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Tuesday, February 27, 2007

New business section for The Tennessean

Senior editor Deborah Fisher mentioned today during her presentation to the local PRSA chapter that The Tennessean will launch a redesigned business section sometime in March. The section will feature more local content and include regular features such as "How I solved it" for business challenges, "How I started it" for new businesses, more columns by local business people and an increased focus on entrepreneurs.

Alongside this new content, the paper will include "real, practical information" such as tax deadlines and an expanded calendar page with an emphasis on networking events and opportunitities because, as Fisher noted, "Nashville is a heavy networking city."

The section will feature a different "niche" page each day with reporting on the following areas: development, Music Row, real estate, automotive, health care and small business. People in Business, the paper's current weekly business announcements section, will appear on a daily basis corresponding to the day's niche page. Movers and Shakers, which Fisher mentioned as a popular item, will remain on the section's front page.

Fisher hopes that the section will reveal more of the "flavor of Nashville." In my opinion, this is good news for a section that frequently has more stock listings than editorial content. It will hopefully provide increased information about the local business community.

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